Friday, 7 December 2012

Inter Graphics ..


·                     Architectural Walkthroughs are the unique marketing tool that allows clients to exhibit and sell their ideas, project or design as it will look upon completion. This presentation provides for the visualization of actual materials, preview of interior and its lighting, preview of how the climate or environment can affect and how the project will amalgamate with its environment and surrounding. The walkthrough incorporates the panoramic view of the building’s interior and its surrounding and provides a feel of what the completion would be. It also provides with design options that can be explored and areas where improvement can occur as the project progresses.

·                     Architecturalvisualization is the art of creating two-dimensional images or animations showing the attributes of a proposed architectural design.The visualization of the design provides for the prospective clients to see how the end product is going to be. It provides an opportunity for the developer or architect to give the design more aesthetic and humanistic look. It also provides them with the room for improvement in their design and resolve any issues that the design might have after completion (as there can be a difference between design and the construction)

·                     Rendering is the process of generating an image from a model (or models in what collectively could be called a scene file), by means of computer programs. A scene file contains objects in a strictly defined language or data structure; it would contain geometry, viewpoint, texture, lighting, and shading information as a description of the virtual scene. The data contained in the scene file is then passed to a rendering program to be processed and output to a digital image or raster graphics image file.Architecturalrenderings are the images generating to depict the final or end product of an architectural design.

·                     3Danimation is the process of generating 3D static and dynamic imagery by using computer graphics. 3D animation provides for more controllable processes and allows modifying the design, product or process. It also allows for creating a visual reference without a significant cost or investment and potential risk or danger. The animation is a good method to pursue creativity and expand imagination to show that which cannot be done physically.

·                     Productanimation is a very effective marketing tool that utilizes computer graphics to depict attributes, features and functionality of a product. It allows for manufacturers and marketers to effectively describe and define their product to the minutest details. Product animation can also be combined with other animations to produce a well-defined presentation to effectively convey the brand, product or company’s message.

·                     3Dmodeling is the process of generating an image (called a 3D model), to depict an object or surface in 2-dimensional or 3-dimensional. These 3D models are widely used to develop two-dimensional images, used in simulations, or walkthroughs. It has a wide variety of uses with architecture, medical, science, engineering, video games, and film industry.

An organization is a brand in itself; and a brand needs to be marketed to its stakeholders. Corporate presentations provide companies with an avenue to do the same. Corporate presentations are used to brand an organization and provide current and potential customers with info on various aspects of the organization that builds trust and conveys the message the organization as a whole intends to deliver to the customers/consumers.


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